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    <loc>https://lisa-eichorn.com/early-enterprise-software</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-08-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1464936973714-MRW487JZYBXTBTQOJ16O/fluff.jpg</image:loc>
      <image:title>IBM Pervasive Computing &amp; Lotus Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1461834526004-9PQJMI858V1VG7IPPXS3/wbse+drill+down+on+objective.png</image:loc>
      <image:title>IBM Pervasive Computing &amp; Lotus Product Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1461834530251-RVKAZKHKMJ65YEZF2UHR/wbse+scorecard+exception+sm.png</image:loc>
      <image:title>IBM Pervasive Computing &amp; Lotus Product Design - Workplace for Business Strategy Execution (WBSE): Managing by Exception (2004)</image:title>
      <image:caption>WBSE is a web application that enabled corporations to align the entire organization on their corporate strategic objectives. A key component was this map that dynamically draws related, business objectives via animation.  Through this visualization, it's quick and easy for the Executive user to determine if they are on track to meet their corporate strategic objectives or if there are problems that require immediate attention.  This application was a huge success, generating tremendous revenue and resulted in the creation of a new category of products. Managing by exception, this map displays the culprit of the yellow status allowing the user to take immediate action to get their employee back on track, aligned and returned to a green status.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1461834530196-U63QRYSLSLQBL6A95HK7/wbse+objective+alerts.png</image:loc>
      <image:title>IBM Pervasive Computing &amp; Lotus Product Design - Workplace for Business Strategy and Execution (2004)</image:title>
      <image:caption>As a product design principal, I led a multidisciplinary team of UX designers, visual designers, usability engineers, user researchers, technical writers and project managers to design and develop a new web application built on top of WebSphere Portal.  Drove design from product concept to implementation by working with executives, architect, development, marketing and management.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1461834534991-OG8YKHB153Z3UI3ZPN2D/wbse+set+objective+targets.png</image:loc>
      <image:title>IBM Pervasive Computing &amp; Lotus Product Design - WBSE: Targets and Milestones Wizard (2004)</image:title>
      <image:caption>This wizard helped novice users get started in setting their objectives, targets and thresholds. This work resulted in a US Patent for Graphically Manipulating a Database.  As points (targets, thresholds) are moved on the chart, the values in the database are dynamically updated (vs. updating the data in the backend).</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1466389284060-OJ7TP4OLZF2D6VETSBOM/wbse+heatmap+copy.png</image:loc>
      <image:title>IBM Pervasive Computing &amp; Lotus Product Design - WBSE: Alternate Scorecard (2004)</image:title>
      <image:caption>Users were provided with an alternate scorecard design.  This visualization allowed the user to manage their business by exception and at a glance.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1461834525048-UXYACK4ZTQBSJNBUCFK1/wbcr+getting+started.png</image:loc>
      <image:title>IBM Pervasive Computing &amp; Lotus Product Design - Workplace for Business Controls and Reporting (WBCR, 2005)</image:title>
      <image:caption>The WBCR application enabled corporations to document, assess and monitor their internal business controls framework in order to maintain SOX (Sarbanes - Oxley Act) compliance.  This was a friendly, Getting Started page.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1461834521889-L6456M7AAJDY8M11FNJ1/wbcr+after.PNG</image:loc>
      <image:title>IBM Pervasive Computing &amp; Lotus Product Design - Workplace for Business Controls and Reporting (2005)</image:title>
      <image:caption>Having a knack for solving complex design problems, this project was re-assigned to my team after the first team was unable to deliver a usable design solution. I led my team of product designers, visual designers, human factors engineers, software engineers and information developers (technical writers) to successfully deliver an implemented design solution in record time.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1466388987787-GS87TACZH5FCSOZRIMLV/notes8+icon+worksheet+and+inline2.png</image:loc>
      <image:title>IBM Pervasive Computing &amp; Lotus Product Design - Notes 8: Visual Language and Iconography (2008)</image:title>
      <image:caption>Directed design and development of visual language and iconography for this enterprise mail application and its "sister" products. Worked with internal design teams, external design agency, usability engineers and legal team to deliver set of 900+ approved icons on schedule.  The external agency attributed the process I developed and my project management skills to its success referring me to as the "Best Designer and Project Manager" they had ever worked with.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1461837204409-8A08ED1G1K80L6EJFNSH/lwm2.png</image:loc>
      <image:title>IBM Pervasive Computing &amp; Lotus Product Design - On-boarding application concept (2007)</image:title>
      <image:caption>Developed a new UX design for an HR application to on-board new employees.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1461837235689-BS4KIRIF4TGMGQF424IV/lwm3.png</image:loc>
      <image:title>IBM Pervasive Computing &amp; Lotus Product Design - On-boarding application concept (2007)</image:title>
      <image:caption>The information was displayed in a sliding drawer, so it was there when the user needed it and gone when they didn’t.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1465789341375-R72O42OE42EOSWWWELJ8/jk+enterprise+screens.png</image:loc>
      <image:title>IBM Pervasive Computing &amp; Lotus Product Design - SOA Technical Demo (2007)</image:title>
      <image:caption>This multi-million dollar proof of concept utilized live, working code and mainframe systems to demonstrate the sophisticated technical capabilities of Systems Oriented Architecture.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1466395853924-T97ZWELTAWMZ6IE265YF/xscale+mobile+device3+copy.png</image:loc>
      <image:title>IBM Pervasive Computing &amp; Lotus Product Design - Personal Digital Assistant (2001)</image:title>
      <image:caption>Designed an early, iPAQ mobile device with an innovative UI.  </image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1461835751178-14CQ7FYQ5BM5CHL59MEH/iad+corporate.png</image:loc>
      <image:title>IBM Pervasive Computing &amp; Lotus Product Design - Internet Appliance Device for IBM Pervasive Computing (2000)</image:title>
      <image:caption>Designed the user experience for multiple personas each with their own theme.  This is the Corporate User experience. This work was an enormous success. It resulted in a lucrative contract and was presented to the IBM CEO and Board of Directors.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1466398926890-Q6DHIYG0KHD2E7GDR14F/iad+corporate+copy2.png</image:loc>
      <image:title>IBM Pervasive Computing &amp; Lotus Product Design - Internet Appliance Device for IBM Pervasive Computing (2000)</image:title>
      <image:caption>Designed the user experience for multiple personas each with their own theme.  This is the Corporate User experience. This work was an enormous success. It resulted in a lucrative contract and was presented to the IBM CEO and Board of Directors.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1461835751142-G2EN0O9CT31TJGCC2N9W/iad+grandma.png</image:loc>
      <image:title>IBM Pervasive Computing &amp; Lotus Product Design - Internet Appliance Device for IBM Pervasive Computing (2000)</image:title>
      <image:caption>This is a sample of the "Granny" theme and experience. It is the simplified experience for our novice user (vs. our corporate user) also created in 2000.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1461835753610-5MXD3MKUUSGDDDTVSUYH/iad+pc+co.png</image:loc>
      <image:title>IBM Pervasive Computing &amp; Lotus Product Design - Internet Applicance Device for the IBM PC Company (early 2000)</image:title>
      <image:caption>Designed a rich, user experience for an early tablet, type device.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1461836026339-YMYSVVDWZ7E1LRXVAFI8/siemens.png</image:loc>
      <image:title>IBM Pervasive Computing &amp; Lotus Product Design - Siemens web presence (~1999)</image:title>
      <image:caption>This is an example of a web presence and its navigation I designed for an IBM Customer while working with our Consulting team (IBM Global Business Services).</image:caption>
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  </url>
  <url>
    <loc>https://lisa-eichorn.com/ibm-counter-fraud-management</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-12-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1465597418604-JI3D0Y7ZJAWT6VBVNYLA/hello+allyson+on+comp2.jpg</image:loc>
      <image:title>IBM Counter Fraud Management</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1465597418604-JI3D0Y7ZJAWT6VBVNYLA/hello+allyson+on+comp2.jpg</image:loc>
      <image:title>IBM Counter Fraud Management</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1466445529690-N088PQUJYKNIEUWC12KA/cfm+history.png</image:loc>
      <image:title>IBM Counter Fraud Management - IBM Counter Fraud Management (CFM) from V1 to V2.</image:title>
      <image:caption>Challenge Severe technology constraints and design resistant organization. Role As IBM Design Lead, I championed the user. Collaborated with Product Management and Development across geographically distributed, international teams to rehabilitate existing complex enterprise software solution and design next generation UX (v2.0). Converted organization to use Design Thinking framework, architected experience, developed wireframes, conducted and directed user research, storyboards, mock-ups, directed UX and visual design and provided project management for design team. Accomplishments - Developed and delivered a roadmap to incrementally improve the design across v1.x releases. - Spearheaded major redesign released in V2.0. - Converted organization to Design Thinking framework. - Multiple, multi-million dollar contracts signed.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1466445831369-AXO233OATK1SNKBV36J8/supervisor+inbasket+sel.png</image:loc>
      <image:title>IBM Counter Fraud Management - Alerts' In-basket</image:title>
      <image:caption>The user's objective is to make a determination of suspected fraud in seconds. The risk score, the most critical factor in making this decision, is prominently displayed to be consumed at a glance.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1481790407319-L62ZLYEU87CA5T9WEBZ3/create+case.jpg</image:loc>
      <image:title>IBM Counter Fraud Management - Create Case / Alert</image:title>
      <image:caption>The user can quickly create a new case / alert, like when a customer calls to report fraudulent activity, by selecting an icon in the upper right corner of the in-basket.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1465832650338-507P7928OWX9JYYTEPCA/screen+top3.png</image:loc>
      <image:title>IBM Counter Fraud Management - CFM high fidelity mock-up - Alert Details</image:title>
      <image:caption>Once our user selects an alert / case to investigate, they arrive at the alert details screen. The analytics provides all relevant information associated to the alert.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1469680124364-YK7YKM2P1BXHWJQND7O8/cfm-triage-analyst-map-and-timeline.jpg</image:loc>
      <image:title>IBM Counter Fraud Management - Geospatial data and timeline</image:title>
      <image:caption>A competitive differentiator in CFM 2.0 was delivering data visualizations, as in this alert details. Users can now quickly see patterns and relationships easier than if its just data points in a table.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1465603126465-T2J9S3JPDG69CV0TATU4/map+on+ipad2.jpg</image:loc>
      <image:title>IBM Counter Fraud Management - Responsive design</image:title>
      <image:caption>Although our customers were not ready to go mobile, our solutions was!  The solution was a responsive design.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1469680118697-AY2ND9R1SHXHAFHRB0BN/cfm-triage-analyst-network-diagram-many-nodes-expanded.jpg</image:loc>
      <image:title>IBM Counter Fraud Management - Relationship Diagram</image:title>
      <image:caption>In addition to displaying information on timelines and maps, we delivered the ability to see relationship of objects, events and any available data point.  Each node expands to reveal more information visually in ths early version.  </image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1481797051477-W30ZJR5JCMNNEZAMZNUH/Exec-Dashboard-loss-dropdown.png</image:loc>
      <image:title>IBM Counter Fraud Management - Executive Dashboard Concept</image:title>
      <image:caption>Executive users had unique and specific CFM needs.  They quickly need to understand the state of their fraud organization.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1481796762987-VOK4H7FN81ASH8HXRW0H/Exec-Dashboard-investigations.png</image:loc>
      <image:title>IBM Counter Fraud Management - Executive Dashboard Concept</image:title>
      <image:caption>Another dashboard view for the executive.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1464938849010-BM32QVSSSOMK4G006YFE/fep4+alert+triage.jpg</image:loc>
      <image:title>IBM Counter Fraud Management</image:title>
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  </url>
  <url>
    <loc>https://lisa-eichorn.com/ibm-partnerworld</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-12-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1465798272449-TJKNBIET0M3KSZ8HCNHD/system+on+comp+front.jpg</image:loc>
      <image:title>IBM PartnerWorld - IBM PartnerWorld</image:title>
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      <image:title>IBM PartnerWorld - IBM PartnerWorld</image:title>
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      <image:title>IBM PartnerWorld - IBM PartnerWorld</image:title>
      <image:caption>Business Partners are critical to IBM's success.  PartnerWorld is the expansive web presence that supports their needs.  Through this channel enablement materials to assist Partners with marketing, selling, technical and training on IBM technologies are delivered.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1465589853413-X19N88J4D7AQ0E0QEZSO/multiple+system+pages3.jpg</image:loc>
      <image:title>IBM PartnerWorld - PartnerWorld Design</image:title>
      <image:caption>Consistency is important to our Business Partners looking for brand family information, technical specifications, education materials or announcement letters. In addition to adhering to design, content and branding standards I drove significant improvements into the standards and experience, such as modernizing search, navigation and going mobile, provided leadership to the development team and partnered with the Knowledge team that drove content generation.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1465140950706-LC8OD9RB8VXJ03TAXXLQ/storwize+family.png</image:loc>
      <image:title>IBM PartnerWorld - Storwize Brand Family</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1465140950029-F8F2X2C8R46HCV88G9EQ/smarter+storage.png</image:loc>
      <image:title>IBM PartnerWorld - Smarter Storage for Smarter Computing</image:title>
      <image:caption>Smarter Storage for Smarter Computing is another example of new web presence created with unique content to support the needs of our Business Partners.  My overall work on the Systems and Technology Groups web presence resulted in being designated as the best of, not only IBM's Partner experience, but of our competitors according to multiple external consultant studies.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1465595492487-QARLDUS9YZ49YF2O6UBA/three+search+screens.jpg</image:loc>
      <image:title>IBM PartnerWorld - PartnerWorld Search</image:title>
      <image:caption>Drove a new search design for PartnerWorld to address modern needs and expectations of our users.  Collaborated with broader PW design team and development to Improve accuracy, ease of use and enable saving searches and suggested results.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1465140947416-5PAEPIJO8ETZ7KWP8POR/puresystems+copy.png</image:loc>
      <image:title>IBM PartnerWorld - IBM PureSystems</image:title>
      <image:caption>I led the design, creation and implementation of the first cross-divisional, IBM branded product family - the most complicated PartnerWorld announcement ever.  This was a very large team, encompassing members from all divisions in IBM, working to launch a new, worldwide web presence with new content for new products at the stroke of midnight in 17 languages.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1481793777163-7KSCBUI1NHM68T4ATWK2/puresystems+map.png</image:loc>
      <image:title>IBM PartnerWorld - PureSystems Topology</image:title>
      <image:caption>Generated PureSystems topology to communicate all of its touchpoints and ensure proper linkages were developed in the backend.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1465140950895-W6LDCWKNJZ0VVGSSL7YE/pdp+overview.png</image:loc>
      <image:title>IBM PartnerWorld - Power Development Platform</image:title>
      <image:caption>Business Partners were enabled to access to IBM's big systems virtually (Think Mainframes) at no cost. This cloud based solution was an important benefit to many thousands of Business Partners, especially the Mom and Pop shops designing and developing on an IBM Platform.  I led the design and development team to delivering its new web presence and reservation system.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1465140947370-F2ZWK97GFK8AUTN5PL43/puresystems+map.png</image:loc>
      <image:title>IBM PartnerWorld - PureSystems Announcement Impact</image:title>
      <image:caption>This topology was used to communicate the breadth of the PureSystems announcement on PW and the linkages that had to be created.  Each component represents an entire web presence in itself.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1465592556033-7BA732A47IOO46JW25CG/system+z+two+screens.jpg</image:loc>
      <image:title>IBM PartnerWorld - System zEnterprise</image:title>
      <image:caption>The PartnerWorld web presence provides a customized experience for IBM Express, Advanced and Premier level Business Partners.  In addition, it provides public content for our non-Business Partners. Displaying the appropriate, entitled content for authenticated, specific users, use cases and depending on country, locales and languages required a complex back-end.  This zEnterprise example demonstrates some of those differences.</image:caption>
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      <image:title>IBM PartnerWorld - PartnerWorld</image:title>
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      <image:title>IBM PartnerWorld</image:title>
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      <image:title>IBM PartnerWorld</image:title>
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      <image:title>IBM PartnerWorld</image:title>
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      <image:title>IBM PartnerWorld</image:title>
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  </url>
  <url>
    <loc>https://lisa-eichorn.com/process-work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-12-15</lastmod>
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      <image:title>design process</image:title>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1465600294848-ACC6I6NM9M96ERX0CBRW/DSC_0349.jpg</image:loc>
      <image:title>design process</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1464901470595-JWX3WQVDBMLG64NT62JS/lisa+presenting+at+dtw2.jpg</image:loc>
      <image:title>design process - Design Thinking</image:title>
      <image:caption>User outcomes, constant iteration and diverse, collaborative teams are key to Design Thinking.  Here, the results of my team's design activity are being "Played back".</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1464901014166-1U9W43ULEBC5VR2JXS7K/post+it+storyboard.jpg</image:loc>
      <image:title>design process - Storyboarding with sticky notes</image:title>
      <image:caption>Empathy maps, journey maps, as-is scenarios, pain points' maps, feasibility charts, to-be scenario maps, etc. are all part of the process.  Here's a sample of a product's initial story board for one Design Hill.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1464895176618-4MAUAWYI6ZC2MUV5P3KO/Untitled-1_0003_Layer-1.png</image:loc>
      <image:title>design process - Personas</image:title>
      <image:caption>The refined personas have been researched, designed and documented. The results are played back with our design, development, offering management and Sponsored Users (Design Partners) to ensure alignment. This is a sample of the personas we were designing for along with a few highlights.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1465793335334-IZXXZ5J9DBO00ID4JIZR/Untitled-1_0002_Layer-2.png</image:loc>
      <image:title>design process - Design Hill</image:title>
      <image:caption>This sample exemplifies the Design Hill defined for one of three personas that were the focus of a product's release.  The Hill identifies the Who, What, WOW and keeps the team aligned and ontrack to design and develop only those items that support the Hill.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1464895470858-48PX0B5HA6G8HRBQ1UJO/IMG_20160521_1549522.jpg</image:loc>
      <image:title>design process - Ideation</image:title>
      <image:caption>Sketches are used to quickly work through design concepts and share ideas with the team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1481821254320-VVBN0DN17A2XA1AR7G6C/wireframe+base.png</image:loc>
      <image:title>design process - Wireframe sample</image:title>
      <image:caption>Quickly convey the information hierarchy and components on a base alert / case details page (with component identifiication).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1464898403324-MTBZBVHYRS5BZ9V17LPN/design+concept+1+with+map.png</image:loc>
      <image:title>design process - Card design with geospatial data</image:title>
      <image:caption>This example is a refined wireframe of a new design concept.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1464898402237-P6Z2443G4QO8BWGJ7HPI/concept+8+card+details+copy.png</image:loc>
      <image:title>design process - Design exploration with expanded, fliped card</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1464895008948-3299SFBL9LB0MV1C7K8B/CFM+reimagined4.png</image:loc>
      <image:title>design process - High Fidelity Mock-up</image:title>
      <image:caption>This high fidelity mock-up conveys the details of the UX design, including the information to be displayed, above and below the fold.  At this point, the visual design is a work in progress.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1464895177514-MXASU0YYWUY0KM7A21H0/Untitled-1_0001_Layer-3.png</image:loc>
      <image:title>design process - Design Playback</image:title>
      <image:caption>Communicating a design is critical to the team's success. As part of the iterative, Design Thinking framework, and with our users front and center, designs are "played back".  These reviews provide an opportunity to share new or revised designs, show design and development progress and gain feedback.  Participants include Design, Development, Offering Management, Executives and Sponsored Users (Customers).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1464893018193-4XHSWP4A3QWOY6MKXZLV/lisa+presenting+at+dtw2.jpg</image:loc>
      <image:title>design process - The Empathy Map</image:title>
      <image:caption>Presenting the results of our team's design activity to define our persona's empathy map in our IBM Design Thinking workshop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1464886122193-DJXU1889YMDZK98A7I61/IMG_20150610_121822.jpg</image:loc>
      <image:title>design process</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://lisa-eichorn.com/citrix</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1520518651707-O9UFTQVI4PED03HW0SAC/UX+Design+Spec+-+DOTI+v3+%282%29_Page_006.png</image:loc>
      <image:title>Citrix - Citrix Digital Online Transaction Interface (DOTI)</image:title>
      <image:caption>DOTI is a new enterprise web application that enables distributors, business partners, and customers to quote and transact Citrix products and support.   Extensive user research was conducted with multiple user types in the Americas, Europe Middle East and Africa and Asia Pacific geographies to inform design decisions throughout DOTI's iterative design and development process.  This is one sample of many personas generated to create empathy,  educate and align our business, development and design teams on the needs of the end user.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1520518651707-O9UFTQVI4PED03HW0SAC/UX+Design+Spec+-+DOTI+v3+%282%29_Page_006.png</image:loc>
      <image:title>Citrix - Citrix Digital Online Transaction Interface (DOTI)</image:title>
      <image:caption>DOTI is a new enterprise web application that enables distributors, business partners, and customers to quote and transact Citrix products and support.   Extensive user research was conducted with multiple user types in the Americas, Europe Middle East and Africa and Asia Pacific geographies to inform design decisions throughout DOTI's iterative design and development process.  This is one sample of many personas generated to create empathy,  educate and align our business, development and design teams on the needs of the end user.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1520519343620-EVSPIEBBM9XCTZOAQGBU/IMG_20170404_1440455+copy.jpg</image:loc>
      <image:title>Citrix - DOTI and CPQ Design Thinking Workshop</image:title>
      <image:caption>Multiple workshops were conducted with users to understand their current process, pain points, needs, wants, ideas and ultimately a "to-be scenario".  This was from one of our CPQ workshops. CPQ is an internal configure, price, quote application used by our renewal sales representatives globally.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1520518651050-5H09D759RN7U4U5CK0Z2/UX+Design+Spec+-+DOTI+v3+%282%29_Page_010.png</image:loc>
      <image:title>Citrix - DOTI User Flow</image:title>
      <image:caption>This user flow was used to communicate and align the team on the high level experience we were going to build.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1520518651609-R8Z92BJC5Z854SA55XN8/UX+Design+Spec+-+DOTI+v3+%282%29_Page_014.png</image:loc>
      <image:title>Citrix - DOTI: Business Partner Experience</image:title>
      <image:caption>Patti, our business partner, arrives at her dashboard.  She wants to look at a list of her Customers and makes a selection from the left navigation. (Outlined in red for quick reference.  Note: The red outlines do not appear in the actual user interface.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1520518652084-8IHRDJ77GYMC4QOVFJ7O/UX+Design+Spec+-+DOTI+v3+%282%29_Page_015.png</image:loc>
      <image:title>Citrix - DOTI: Business Partner Experience</image:title>
      <image:caption>Patti then sees a list of her Customers (This screen has duplicated place holder text) and she selects A1A Cars.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1520518652176-1DFFTCU4PKYQ5QP4RBEV/UX+Design+Spec+-+DOTI+v3+%282%29_Page_016.png</image:loc>
      <image:title>Citrix - DOTI: Business Partner Experience</image:title>
      <image:caption>When Patti arrives at A1A Cars, she sees a lit of quotes that have already been created.  Her Favorite quote is has a solid green star icon and the row is highlighted.  Today she wants to create a new quote, so she selects the button in the upper right corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1520518652690-FBDEOS54TU5GR2Y794C6/UX+Design+Spec+-+DOTI+v3+%282%29_Page_017.png</image:loc>
      <image:title>Citrix - DOTI: Business Partner Experience</image:title>
      <image:caption>Patti's customer wants to renew their current assets.  As a result, she reviews the list and decides no updates are needed and selects Next.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1520518652855-7F8671SHIXWR06V44OSY/UX+Design+Spec+-+DOTI+v3+%282%29_Page_018.png</image:loc>
      <image:title>Citrix - DOTI: Business Partner Experience</image:title>
      <image:caption>Patti arrives at a list of hardware assets and sees that two of them are expired and additional action is needed in order to remain compliant with the program rules.  She makes the needed adjustments and proceeds by selecting Next.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1520518653101-X7ANYV1WUOY2X1LDB87O/UX+Design+Spec+-+DOTI+v3+%282%29_Page_019.png</image:loc>
      <image:title>Citrix - DOTI: Business Partner Experience</image:title>
      <image:caption>Next, the pricing information is displayed for Patti and she selects Finalize.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1520518653192-WQ1TQGPIZP7GG9JCKV2L/UX+Design+Spec+-+DOTI+v3+%282%29_Page_020.png</image:loc>
      <image:title>Citrix - DOTI: Business Partner Experience</image:title>
      <image:caption>The quote has been created and is ready and Patti can now share it with her customer.  What use to take Patti hours to complete, she just did in a few minutes enabling her to spend more time with her customer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1520518720923-HU0922GSTSZKUUB5NV9I/UX+Design+Spec+-+DOTI+v3+%282%29_Page_054.png</image:loc>
      <image:title>Citrix - DOTI: Distributor Experience</image:title>
      <image:caption>The new DOTI experience allows authenticated users to transact orders without having to contact Citrix, as seen in this example.  The information displayed is dynamically displayed based on program rules, geography rules and user type.  This makes Daniel, the distributor, very happy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1520518772145-066JSX9HT405EOGGIDMO/UX+Design+Spec+-+DOTI+v3+%282%29_Page_058.png</image:loc>
      <image:title>Citrix - DOTI Design Specification: Distributor Experience</image:title>
      <image:caption>This example from our design specification, highlights some of the navigation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1520518831807-JW1NJ0J9QTNXHEDG6OKA/UX+Design+Spec+-+DOTI+v3+%282%29_Page_082.png</image:loc>
      <image:title>Citrix - DOTI: Design Specification</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1520518885976-LGM8WRTPRYGQGB990R59/UX+Design+Spec+-+DOTI+v3+%282%29_Page_097.png</image:loc>
      <image:title>Citrix - DOTI: Design Specification</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1520520168912-YRTRT3US08SNWGJO0JC4/Asset+catalog+v3+-+SW+Copy+2+copy.png</image:loc>
      <image:title>Citrix - DOTI: Design Concept</image:title>
      <image:caption>This design concept improves upon the recently deployed DOTI user experience.  The breadcrumb and button hierarchy and design have been updated.    </image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://lisa-eichorn.com/new-gallery-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1588765227186-2XKUAK5PO5R8QMLOCO86/ML-lightware%2C+lightpack%2C+control.png</image:loc>
      <image:title>Magic Leap - Magic Leap 1</image:title>
      <image:caption>This innovative system delivers the performance of a laptop computer in a device that’s light enough to wear every day. The Designers and Engineers created the experiences on the Lightwear (goggles) and using the computing power in the Lightpack. The Control is an input mechanism used to interact with the experiences created with light in the users’ environment. As the Design Program Manager, I worked with the design, engineering and product management teams to understand requirements and then craft a plan to ensure quality designs were delivered on time, met release requirements, were technically feasible to implement and ensured designs were implemented as specified.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1588765227186-2XKUAK5PO5R8QMLOCO86/ML-lightware%2C+lightpack%2C+control.png</image:loc>
      <image:title>Magic Leap - Magic Leap 1</image:title>
      <image:caption>This innovative system delivers the performance of a laptop computer in a device that’s light enough to wear every day. The Designers and Engineers created the experiences on the Lightwear (goggles) and using the computing power in the Lightpack. The Control is an input mechanism used to interact with the experiences created with light in the users’ environment. As the Design Program Manager, I worked with the design, engineering and product management teams to understand requirements and then craft a plan to ensure quality designs were delivered on time, met release requirements, were technically feasible to implement and ensured designs were implemented as specified.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1588762168099-THZ3JR6MW8GPMK1H8T6K/ml+spotify.jpg</image:loc>
      <image:title>Magic Leap</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1588764484487-6KGPHENY33K0NCXRQ85M/Pasted+Graphic.png</image:loc>
      <image:title>Magic Leap</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1588764319508-BKLZJ09NYZQ9QJKZQISQ/ML-Dr+G+1.png</image:loc>
      <image:title>Magic Leap</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1588766179502-ALWP803FDFTXUTAPRBAX/lumin3-desktop.jpeg</image:loc>
      <image:title>Magic Leap</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1588763494477-C92GK595Y267ID7I0BW5/ML-Spotify.png</image:loc>
      <image:title>Magic Leap</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://lisa-eichorn.com/testimonials</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1464880683900-8R6O9X7W93XK6D5K7TO0/marita+letter+v3-1.jpg</image:loc>
      <image:title>Testimonials</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://lisa-eichorn.com/resume-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1465285769680-QHMZJ23OZA10QUZDQ15N/lisa+in+winwood+cropped4.jpg</image:loc>
      <image:title>Resume</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://lisa-eichorn.com/contact-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1465284589458-WOH52YDH4VT8WIR0WKWZ/lisa+in+winwood+with+elephant+cropped.jpg</image:loc>
      <image:title>Contact</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://lisa-eichorn.com/awards</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1520568496929-7NQAUSATKN9MPNZF7O3K/awards+in+office.jpg</image:loc>
      <image:title>Awards</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://lisa-eichorn.com/updated-portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1520522954455-48FNAQ6OLLE6P4NKZQT0/Asset+catalog+v3+-+SW+Copy+2+copy.png</image:loc>
      <image:title>Portfolio &amp; Process</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1481770242482-1X9XNNEYGNL9UQKWE4NP/multiple+system+pages.jpg</image:loc>
      <image:title>Portfolio &amp; Process</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1481769709133-YRV49R8Y7WLZ4H7V9H9E/inbasket+on+comp+wh+800.jpg</image:loc>
      <image:title>Portfolio &amp; Process</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/ea54614a-4032-40c4-9d07-5bd5b2f90197/kli+logo+x.jpg</image:loc>
      <image:title>Portfolio &amp; Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1481825733407-KYPE8WVDGAN6MELZK32C/IMG_20160521_1550540.jpg</image:loc>
      <image:title>Portfolio &amp; Process</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1588761557736-NNM61B3NE0J7TX1N7YMU/magic-leap-one.jpg</image:loc>
      <image:title>Portfolio &amp; Process</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1481771399480-RU8XMZWBNMNBAIR29K7V/notes+icons+master+detail.png</image:loc>
      <image:title>Portfolio &amp; Process</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1481771435673-P9KIGQQ7M3WTXDW73JQ5/fluff+v2.jpg</image:loc>
      <image:title>Portfolio &amp; Process</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://lisa-eichorn.com/meet-lisa</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1481824188651-S4LLD55JLYU7Z863A1LN/lisa+in+wynwood+with+elephant+cropped+copy.jpg</image:loc>
      <image:title>Hello!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1481824237319-F20490P696C1DL31K8IK/fluff+v2.jpg</image:loc>
      <image:title>Hello!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://lisa-eichorn.com/introduction</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5304467de4b00959e15165ed/1588713511890-7KPL728JS4ZZUHE5A6ZT/fluff.jpg</image:loc>
      <image:title>Welcome!</image:title>
    </image:image>
  </url>
</urlset>

